These shots are straight out of the camera, no adjusting or processing.
ACR without the beta camera profile

ACR with the beta camera profile. Note - this what the colors should look like

The red in the above examples is extreme, but it illustrates how large the difference is. Naturally any color that contains red, and to a lesser extent yellow, is effected.
There is also a beta DNG editor for those that want to edit/create their own camera profile. The camera profiles only work in ACR 4.5 or later, and only in Lightroom 2.0.
http://labs.adobe.com/wiki/index.php/DNG_Profiles